Rogers Healy - The Baby Boom This Investor Is Quietly Betting On

today we're speaking with Rogers Healy
founder and CEO of Morrison
Seager Venture Capital Partners
highly respected Dallas based venture firm
portfolio includes you know
Waterloo Sparkling Water Mosh
Path Water Sonzo
Goat Fuel Free Rain Coffee just
just to name a few um
definitely a pretty interesting background
from what I know
before focusing a lot of his time and VC
Roger spent decade or two building what was
I think one of the largest independently owned
resale real estate brokerage firms
um eventually merging with compass
yeah a lot of really cool experience
excited to have you on Rogers
maybe just I just
first off
for the listeners that maybe aren't that familiar with
with Morgan Morrison Seager
I love to just get kind of quick lay of the land
just in terms of like the
the origin story when you started the firm
and the kind of why behind the firm
and then we'll go from there
great first question
thanks for having me
the origin story is right behind me
Van Morrison Bob Seger
I love music I love branding
my background in real estate
I wish it was a decade
but it was two and a half decades
and everything was named after me
cause I thought
that's what a business owner was supposed to do
you name your company after yourself
and that's how you brand it
and Frankenstein's monster punched me in the face and
um it caused anxiety
it caused unhappiness and um yeah
I was just a shell of a human
and I've been investing you know
I started investing consumer deals in 2,011
and there's a men's clothing company
called mizzen and main based out of Dallas
that just through random happenstance um
I was one of their first investors
and I just fell in love with it
I was like man
this is amazing I love helping
I love giving the shirts out
I love wearing the shirts
it was so fun to watch them grow
and I kind of just started investing at bulk
I was single I was making money
I had access to decent deals
and I had a great group of friends
that would just know that if they hear consumer
and Rogers is available he'll probably invest
so it just kind of took on a mind of its own
and I never thought I would leave
or had left the real estate industry
but over the course of time
you know it's like
with you or whoever watching this or that
you've had them before
I guarantee at one point you're like
what the hell am I doing like
I'm not happy and I
there's this thing that I think I can do
but I'm stuck in this vertical that
you know we're married and
and I the only way to potentially consider getting out
is to get a really nasty business divorce
and the thought of that was nauseating
and so yeah
just kind of kept investing and kept investing
and then met my wife my wife is my hero
she's my best friend and she's also just happy
and I was like man I
I wanna be like that but I have this
and I have this monster and so
to land the plane I love music
and we have three children named after musicians
Don Henley
our oldest daughter is Henley
Phil Collins our middle daughter is Collins
and our son is Winwood after Steve Winwood
if they're watching please call me
but I was at dinner with some high school friends
like seven
eight years ago and a buddy of mine
Jeff Sears
Said Rogers
you're gonna kick out of this
one of my friends started a company called Winwood
Collins funny enough
now I have two kids named after them
I go after Steve Winwood and Phil Collins
and he said yeah
I said what is it
he's like it's nothing that
and I go that is badass
I'm gonna start Morrison Seager after Van Morrissey
so it just kind of metastasized
and then I'm the kind of guy that
once I make a decision it's
it's gonna happen and so yeah
here we are and I also
am finally
on the other side of exiting my real estate companies
which you know
wasn't as bad as a divorce
but it also wasn't something that
you know I'm not taking up
any new hobbies I love to work
and here we are and grateful to be a part of this
how would you kind of define your investment thesis
what are you looking for in a founder product
before you write a check yeah sure
all stages um kind
you know kind of the baseline
as far as the consumer stuff it's
it's non controversial stuff that's easy to understand
I'm a simple guy I mean
I'm kind of simple but
you know the stuff that I like in consumer is simple
it's beverage it's clothing
it's food it's snack
it's family it's pet
but I'm not really investing in furniture
I'm not really investing in stuff that's like whoa
what is that tell me more
how do you drink that tea right
it's it's simple stuff
because everything we do is a one off raise
and in order for me to you know
pitch Tomahawk shades or bird dog or goat fuel or whoop
or whatever it is I have to know about it and shoot
but I'm also a consumer
and it's easy to go and reference a Waterloo
when you're pitching Waterloo
because I literally drink 12 of these a day
and so that has become kind of part of my répertoire
which really brings back the real estate side of me
right you have a listing in real estate
you gotta hustle it you gotta pitch it
you gotta know the square footage
you gotta know the room dimensions
you gotta know what makes it special
because there's more than one house probably for sale
and that to me
you know I can be grateful for my career in real estate
versus resentful because I
you know I got pretty good at that side of the business
I just didn't like what I was selling
I wanted to sell you know
stuff versus a house so yeah
it it starts with a feeling
you know
and it starts with me just kind of gut checking
do I know this can I help with this
can I add value is it a great deal
you know and Learned in real estate a long time
ago that
a great deal
is usually a deal that just makes you feel great
right but in raising money
it's got to make sense
and the multiples have to be there
because one of the reasons we do this is to make money
and so um
yeah it all has to kind of check out
but I'm not a lawyer I'm not an accountant
but I have lawyers and accountants that work with me
but the rest is kind of just me
they want stuff like this right
like show up on time
say my name follow up
send me product ask me what I think
and if that doesn't happen initially
you know that's the best version of a founder
you're probably gonna get
totally and
the handful of times
that I have gone against my initial gut
a month into I'm like
son of a bitch this is like
I knew I knew I should have done it
yeah but it's
it's got to make sense but
there also has to be a path
to actually making some money
because when you bring in outside money
you know the goal is for them to
probably see more money on the other side
I think I've heard you say that you typically go for
I think it was quote
like
non controversial companies that are easy to understand
with a heavy emphasis on consumers
that might be kind of building upon what you said
about something simple you know
something simple it's easy to understand
but and I'm kind of curious
mean by non controversial
so your background before our podcast
I probably would not have invested in it
fair enough nothing wrong with it
just that you know
that to me
could be interpreted potentially as controversial
and that's you know
again nothing wrong with it
and it obviously was successful
and you and you Learned a lot
and you had you know
a lot of great blessings but I'm not a consumer right
and so yeah
we wouldn't do anything that's in the
you know I've been pitched quite a few
like adult pleasure toys
and I'm just like first of all what
why would you come to me um okay
I get it but like what
but you know it's
it's I can't like
in a authentic way pitch it right
and if my friends call like
we're in some awesome deals that I'm not a consumer of
but I know the bit I know the founder
and my wife is a consumer
and my kids are consumers
and that's that's an authentic version of me
and you know
all the founders that are watching this
and listening today as crazy as it sounds
I think the last thing
that every founder on planet earth should be doing
is raising money which means
you need to have a great team behind you
that is pitching this
because if you're out raising money
who's running the company
and so having someone like me or someone from our team
or someone that is watching this be your extension
is so valuable and it's so effective
it's if it's the right person
and for me I know my lane
and my lane is like I'm a simple guy
with a lot of layers and a lot of stuff right
but all these things in my office
that are signed by all these founders
no one ever walked in and said
what is oatmeal or what is a landline phone
what is hydration powder what is an energy drink
it's like it's
it's simple and I can tell him about it
but even if I was running a fund
which I probably will in the near future
I'm not I'm not gonna invest in something
just cause everyone says it's a great deal
I've got to understand it
so yeah
but again the common theme is relatively simple
but definitely non controversial
controversial yeah
probably but I didn't see it
invest in onlyfans right
just the stuff that makes somebody question
you know who knows
like it
you know you can make money
if you find it's something that you're great at
for the most part you can make a lot of money
I just I don't wanna have that
yeah but we have
it's like no
this is what I stand for and
you know whether it's legal or not
you know I'm
I like to drink alcohol
I'm really good at drinking alcohol
we're invested in a tequila company
controversial maybe
not to me though
right so it's all based off kind of my perception
which isn't really fair to the masses
but look I get it
all that stuff really is on paper
better for you than alcohol
and I understand I just would
like the high school or college version of me
would feel guilty taking a sip of it
yeah so yeah
I'm a rule follower I will do that
maybe gonna start a fund in the future
so is Morrison Seager to this day
it's all self funded at this point
I mean that's I
my wife and I are uh
contributors to all the deals
contributors but it's
it's outside raises like I
my network very supportive
very kind um
but I am you know
raising anywhere between probably
1 million to 15 million per deal um
which is awesome but it's also exhausting right
it's like we just launched the secondary raise for
whoop and I've already had probably
200 phone calls in the past two days
which is great
I'm hoping that 10% of them decide to invest
versus just picking my track record in my company
so yeah there's
there's pluses and minuses to
to all of it sure totally
I'm sure some of those deals were in categories
that are pretty competitive and
and crowded
is an is an example
like the energy drinks category or
or sparkling water I guess Waterloo is a good example
like what do you
what do you need to see to write a check
from a differentiation standpoint yeah
it just depends on the stage
you know I think that
and that's a that's a kinda crappy response
but I hope you know
it's genuine it
it just depends you know and
and beverage you know
beverage is maybe my favorite vertical
and it's in large part in like
my desk right now I have two Yetis
I have three waterloos Liquid Death
a Juniper and a Stiller soda
and then I have a uh
commercial size refrigerator in my other room with like
500 drinks and by the way
I don't have people over that's just for me
it just depends on the stage
and it depends on you know
every vertical in beverage is crowded
but beverage is also so freaking expensive right
there's a reason a lot of these companies
energy drink companies included are
are also having these powders
it's cheaper to make the margins are better
it's you know
the shelf life is longer it's subscription based
blah blah blah
but I like early stage stuff
you know I like late stage
late stage stuff is easier to raise money for
because it's less risky and
you know
you write a million dollar check in Waterloo late stage
you're probably not gonna lose your money
but you're also probably not gonna go and retire
once it exits so yeah
it just depends you know
in the beauty of my real estate background
god was kind of preparing me that
you know every house is different
but it's easier to comp a house in Beverly Hills
to another house in Beverly Hills
versus a house in Beverly Hills to a house in Pasadena
right and so in beverage
there's alcoholic beverages
there's sugary sodas there's better for you sodas
there's sugar free sodas there's energy drinks
there's better for you energy drinks
and so just to kind of learn this like non stop right
and we get
we're so lucky to have incredible inbound deal flow
and I read every one and I
I study it and I think just over the course of time
it's like holy crap
I'm really learning this stuff
but there's some deals
that I'm always gonna gravitate towards
you've got a summit of a special eye for talent
top of mind things for you
that you look for in a founder or a founding team
in order to be able to write a check
yeah I mean look
whether I have an eye for talent or not
I've never
I met my wife cause she was at dinner with her mom
and I went up to the table
I introduced myself I was like hey
this is gonna be kind of weird and creepy
but I'd love to talk to your daughter
now we're married with three children
um and so wait
hold on what was the question I just answered
you're good I just say
what do you what do you look for in
in founders or founding team
that kind of gets you give you I for talent thing
by the way terrible analogy
I said I have an eye for talent
that I reference my wife
let's leave that in there
but man
I'm sure I'll get some nice messages from that
it's it's the stuff that can't be taught right
um my real estate company
you know it was
it was large and
we had
thousands and thousands of people that worked there
but you know
the one common well
I'm not saying that from ego perspective
I'm like it was a lot of people in
a lot of people out and we just kind of kept you know
doing it
but you just know when you find somebody that's got it
right and there's stuff in life
and I don't know if you're a father and
you know if you are great
if you're not you will be
not by yet OK
what's the greatest thing ever right
my all my kids are different
even though they're four two and seven months
but I know that
some of them have different gifts than others
and you're born with that
being a talent scout
as a business owner and as a leader
there's stuff that you're gonna see in somebody
that cannot be taught it cannot be purchased
it cannot be Learned they either have it or they don't
and so that's part of finding great founders right
like Bird Dog this is a software based company
that helps landowners leverage their land
in way that
in ways that you never knew could happen before
like what right
but like I love the founder and they're crushing it
and we are their largest investor
their first investor one of their first investors
and the right people got it right
and so the bet was on the jockey
not the horse now the horse is doing awesome too
but I think that's kind of part of it
is you can run your diligence
and hire your fancy analyst all you want
but you just know like
you know that when somebody has it
they're worth investing in
and then you gotta put a team around them
to protect them
but also find a way to go and help them scale
because it can't all be around about that person
the problem with real estate is that people would come
they would trust me they would do incredibly well
and then they would bail they would bigger
better deal me over and over and over
and I finally was just like
oh my gosh this is crushing my soul venture
if I invest in Adam's best company
you can't kick me out you can't
you can't say thanks for everything
you've helped change my life
I'm on the next investor because I'm on your cap table
and that to me is is really liberating
you've done enough deals I imagine
you know good enough
worked out some of them haven't worked out
um anything come
things come top of mind
in terms of traits that separate founders who survive
you know
that precede from going from idea to market and
and don't stall out before that Series a
which seems like can be that kind of transition
is where a lot of founders can
can struggle and not make it over the hump
great question simple to answer
over communication period
proactive over communication when things are great
over communicate when things aren't great
over communicate when you think you should
over communicate that's it right
it's like any relationship
they're all gonna tell you the same cheesy response
what's the secret to a great marriage
communication right yup
and you know I
I think that that's it's
it's surprising to me right
we have some awesome portfolio companies
but there's a handful that I'm just like
why am I reminding you
to send me a freaking investor update
why cause we're busy
no no
no no no
you find five minutes to type an email
you put it into AI like it's not hard
and that's really frustrating right
and that was a awkward thing for me to get over
the first few years of doing this
and finally like
wait a second you probably wouldn't have a company
if it wasn't for my group of investors
like have freaking integrity and keep us updated
but then there's some that email us once a week right
what an easy bet to make
even if things aren't going great right
like here's the weekly update as it freaking should be
so you know it
it's gotta be communication
but it's also good just gotta have that mindset
like with me like
I burned the ships when doing this
I literally am a walking example
at a 46 year old man
that left a successful real estate career
because my heart was telling me to do venture capital
and I think that just takes some kind of
psychopathic wiring that honestly is an easy investment
because you just know you're gonna find ways to be
resourceful enough to get it figured out
that you've seen in a founder
that's made you walk away from an otherwise deal
that looked very interesting ego
I think your portfolio includes a
a good handful of
yeah go to fuel J Rice
free rain coffee with with Cole Hauser
seem like you've had some success
a lot of these kind of
to fizzle out
go fuels and crushing it
they're in 25000+ plus doors at this point
what have you found is the key to finding
I don't know if you want to call it
real celebrity back brands that have real staying power
yeah well
Cole's my best friend I was his realtor back in the day
so I knew I knew Cole
that was an easy bet
I knew Jerry's son through real estate
again like
there's never a guarantee right
but I think like again it's
it's Jerry Rice
the greatest football player of all time
he works his ass off at 60 years old
like he did when he was 15 years old
which means he's got that mindset that like failure
like what like what right
but sometimes it takes time
whether it's an athlete or a musician or an actor
because a lot of them and that's okay
they don't have a background in business
and scaling a company
and so you gotta be really intentional
it's the Schreiber family
it's Cole Hauser it's Barry Rice
we're doing a deal with Ben Stiller
it's it's the ones that
you know back to the non controversial thing
you know never say never
but I would have a hard time thinking
some of these celebrities we work with
could get canceled right
and like
which I hate the fact that's even a term
that we all know so well but it's true
and I think that find somebody who is kind of
you know beloved or well respected or well known
that just happens to be part of the brand
versus someone who is the brand right
like Cole's you know
Cole is the greatest guy ever
and he's a hard worker
but he's not running free range coffee
but his name image
and likeness are a huge part of it
and that means that our brand is like
such a like
it's just a rifle approach
we know exactly who the consumers are
but he's he's pulling a ton of weight
he helped us get into Walmart
he helped it's just
it's doing this right but
you know they don't all work out
I was in a whiskey deal with Jamie Fox that didn't work
and that's in large part you know
Jamie Foxx had some health issues
and the alcohol space is not having the best time ever
but you know
it didn't work and that's okay
but you know
the celebrity can't be the only reason
which at first was hard for me because I am a fan of
you know your heroes
and you want to just do whatever you can to like
oh no
but like
this is why
but you gotta have a team that is supporting them
and surrounding them
that makes it a justifiable investment
deals that that didn't work out um
especially for just some up and coming founders
that are listening and things that they can avoid
looking back now on the ones that didn't work out
any clear patterns that that emerge over time
in terms of why things didn't work out
sure I mean look
there's always factors that like
you can't predict you know
like tariffs did not really help anybody
thankfully I think
most of our companies that had some kind of impact
are on the other side of it now
but again like aluminum prices
all of a sudden it's like
you can't predict this stuff like cotton it
it just it's not cotton
but what's the word I'm looking for whatever
anyway just stuff that
mizzen and Main
Mizzen and main changed their production to Malaysia
like a month before tariffs
and all of a sudden I'm like
what you just can't make it up
but I think that's the bet on the team
is that you want to just make sure they can be
you know just strong will to get through it
but the ones that have not worked out
you know the common theme for the most part
is the founders and the leaders
and spending too much money
you know you mentioned
there's been some experiences you've had
where you raise a lot and you spend a lot
just cause you have money in your bank account
doesn't mean you have to spend it right
but it also doesn't mean
you be so afraid to spend a dollar
it's like be intentional
bring in some counsel that's gonna help you
you know invest wisely
but every once in a while
something just happens right
you can have a a group that wants to be in Costco
they get nationwide distribution at Costco
and then all of a sudden they have a contaminated order
you're screwed that's it
you're screwed
and I think that that's the kind of stuff that you do
this enough you have enough experiences
and you get a phone call you're like okay
here's how we deal with this
versus like
holy shit like
you know
and I think that that took some time to get there
as well totally yeah
women LED brands
especially ones that are going after the
producing goods for for parents
tell me more about why that's a focus for you
as I pull up my pink cell phone case
I heard a saying a long time ago
if you wanna get shit done
hire a mom okay
and I'm so glad you asked this question
less than 3% of venture funding
goes to female LED companies
it's pathetic
women are the greatest leaders on planet earth
whether they're a mom or not
their instincts are stronger than men
their discernment is stronger than men
and their ideas are usually better than every man's
every man's idea combined
and so I've loved that and I've loved the fact that
you know
initially a lot of these female LED companies were like
man we really need you
I'm like why
they're like cause you're a guy
I was like no
you don't you don't
and so it's been fun doing that
and so yeah I
I think that that's a
that's a huge mission for me personally
in large part is my mom is the best mom
my wife is the best wife my wife is the other best mom
and so you know
just finding a way to honor them especially
you know
a lot of these women have full time jobs as well
don't let that be a red flag
for those of y'all that are watching this
if they can find a way to navigate
and have their product have any kind of significance
while having a full time job
you need to take a meeting and you need to listen
so yeah that's
that's an awesome question
thank you not that men aren't great
but you know
we all have our our wiring and
you know
I'm a sensitive guy that's in touch with his feelings
but I'm not a woman so yeah
I guess parent family space
that you're particularly excited about
or ones that you feel like are
are underfunded underserved right now
um you know
I think that's where you know
the interesting question cause it's hard
where you still gotta think like an investor
and logically versus just like man
I really wanna help conquer this one random niche
that maybe doesn't have a lot of upside
and I train myself that when I get an inbound deal
I'm like oh my gosh
really cool founder really cool story
but it's like so super niche
that the outcome might not be really worth the time
which I hate to say
uh but look
one of my favorite founders is a girl named Whitney
Raoul and she is the founder and the face
and the brand behind a company called miracle Mama
uh initially connected over her
because my wife was using her brand
it was a it's a cookie company initially that helped um
women produce breast milk while breastfeeding
I was like what's this
and my wife's like oh
this is one of my oldest friends from childhood
I was like huh
I wanna reach out to her and so we got a deal done
worked together for a while
and then you know
helped her turn it into just a powerhouse brand
that's got mass distribution
it's now cookies for women that are breastfeeding
for moms that are I mean
not cookies for women that are um
pregnant then breastfeeding and then postpartum and
you know it
it's just great but like
I don't breastfeed I never have
but I can get behind it so
you know I like the parenting space
I like the mom space I hope that um
as the world continues to turn
I think we're going to see another baby boom
in the next few years and I've said this a few years
but crazy enough
I think one of the people that could go
and catalyze one of the biggest baby booms ever
is Taylor Swift if they decide to have children
I'm not kidding people laugh about it
and I get it but it's
if Taylor Swift and Travis Kelce are watching this
hello secondly
if y'all have a child I think we're going to see
one of the biggest baby booms of all time
and I think it's also gonna bring
you know back
you know like
old wholesome life
and there was more weddings in 2,021
I think from any year other than
like 1980
so many weddings so many weddings
but I think that's gonna lead to another baby boom
people are getting married later in life right
I became a dad at 42 and now we have three
and we want more
so um yeah
I I
I love that right
but I also gotta study that
be like okay
this is very logically gonna happen
how can I go and be on the forefront of something
that might be kind of wackadoodle right now
but over the time you know
I look like a fortune teller
yeah totally
in terms of pitching investors
what would you say separates a great
you know 60
90 second elevator pitch from a
preparation and authenticity right
I I
and I I again
I can't imagine it's got to be nerve wracking doing
and I'm on a TV show called Entrepreneur Elevator Pitch
and it's literally them coming down an elevator
and pitching I can't imagine right
but like don't think about it too much
if you go and you're like
this could be the greatest moment of my life
this is what it's like no no
no no
it's your job right
it is your job just show up
be prepared and be believable
and you're gonna mess up own it
who cares I mess up every single day
and I don't try to cover it up
it's like I'm freaking human
I'm human so yeah I
I think just people that have a reason
and you can you can tell
there's people that are building the company
cause they want to versus
people that are building the company
cause they want the next billion dollar
it's like no
no no no
like if you have belief behind it
that's a big part of the reason to invest
so yeah
I think just kind of what you'd imagine
yeah fair enough
maybe for the founder that's not a natural salesperson
to materially increase the quality of their pitch
if you've got any ideas drink alcohol
that's not a bad one I'm joking
you know I
I think again
we all have our gifts I'm not a technical
engineering brained person
I'm a creative that likes to tell stories
like real stories which means
I gotta have people in my life that can go and
and do the things that I'm not decent at
or even good at but
you know I think again
like life in the world of sales is about confidence
and it's about building the flywheel of confidence
and eventually once you get there
after enough reps and after enough experiences
you're like wait a second
like I now believe what these people are saying right
so how do I keep that going while remaining humble
and I think that as a founder
you know you try it enough
somebody is eventually gonna say yes
the problem for some people
myself included is that
that yes
ends up becoming the most overwhelming thing ever
because you're so used to them saying no
and so
how do you actually go and leverage that to become
you know like
this real
this real person so yeah
just get over yourself and realize
you know I love talking about music right
I I love finding conversations
that bring it back to my family
my faith or music
and if I talk about Van Morrison and Bob Seger
to start a podcast you got me
that's it I'm comfortable
I'm casual I'm myself
but if we start talking about real estate and like
right like
that's not that doesn't excite me
and so I found ways to
kind of
control the narrative in almost every conversation
in large part because of Van Morrison and Bob Seger
who I've never met yet
and that just kind of brings the level down
where it's like he's a normal guy
right and this is just business
so yeah
easier said than done but
you know just be yourself
but get over it and realize that it's your job
you mentioned um
earlier over communication
giving regular updates on that topic
I'm sure you get a lot of these at this point
for the founders that are listening
and want to do it the right way
what does a well structured
ideal investor update email look like
or include
I think quarterly needs to be about the financials and
and maybe the asks and I think
you know sporadically
it can just be like hey
this happened heads up
or even better like hey
we got distribution into X y Z
it's just celebrate the wins
right and
and you guys that are watching this
that have sent these you're gonna know it's
it's rare that you get a response when it's great news
but when it's not great news
people respond and I think that
you know just being consistent with it is
is really really important
and you know
I just don't think too much
and it's okay if it's a casual update
it's okay
if it's something that is just a link to an article
if I see it in my mind
and Adam is one of my investors in Bird Dog
I'd imagine you'd want to see it
so just send it yeah
I think that you know
again you'd be surprised that eventually
the people that are customer or seasoned investors
are gonna be like
why are you sending me all these updates
I'm like cause you deserve to see them
and then they're like oh man
I wish that all the other companies I was in did it
so I think just you know
put yourself in the shoes of the investor
and that is not that hard to do
yeah totally
and use AI freaking use AI
you have no excuse not to
no excuse yeah
um last question for you
Rogers especially I feel like you have a
probably unique answer to this question
because
you have a bit of an unconventional way you kind of
came into to venture capital
if someone yet with an unconventional background
really wants to move into early stage VC in in
in the CPG consumer space
and willing to just kind of do whatever it takes
from your perspective what
what
what should or could they do to give themselves a real
a real shot at well
that's you want to get a job at one of the
do it do your research
not too much trust your gut
find an army of people that are gonna believe in you
have your story and burn your freaking ships
or burn the ships you know
you gotta have some kind of plan
but if you sit there and strategize too much
a dummy like me is already blown past you
cause I don't wanna sit there for too long
and again like
every vertical has room for another
like beverage right
god knows
how many beverage companies are starting today
there's probably 50 new beverage companies in the US
launching today probably right
yeah like
have a cool story have great tasting liquid
have a reason and find a support group
and put your freaking blinders on and go totally
so yeah
I think that's kind of a hoorah response
but again I hope that I'm living proof
I literally left a very successful career
because I wasn't happy and nobody
myself included five years ago
two years ago 20 years ago
would have thought that
because it was kind of all about me
and no matter what anyone says
that eventually gets really lonely
and you want to share life
and you want community and you want friends
there's not
people in real estate calling me from another company
being like Hey Rogers
will you be on my podcast
they would never do that
and this is so inviting and kind and supportive
that latch on and when you find your crew on
and when
you know there's people that you don't mess with
that's okay drown them out
and that's just kind of the story of my life
that's a great way to close it
what's the best place for people to fall along with you
along with the firm or
I'm sure you got your inbound deal
flow doesn't seem to be hurting
but what's the best place for founders to fall
Morrison Seager like
on this path water bottle
go to Morrison Seager dot com
for you founders fill out one of our founder forms
for all you accredited investors
that are interested in participating with us
fill out one of our forms as well
we're always looking for new investors
we're always looking for new deals
and there is no in goal
and so we're grateful to be a part of this and um
yeah I
has anyone ever asked to take a
a shelf helpy selfie no
but I was the first for everything
hey thumbs up
here we go I took it
I got the first shelf help selfie
lovely perfect
that'll be that'll be
that'll be you're starting a trend
I like it I love it
well congrats on what you're doing on 100 episodes
amazing um
thanks for helping share the story of people that
that deserve it and female founders
you got this you got it
love it well
I think that's it I think that's the pod
when it comes to CPG that kind of
so not only am I an investor in this stuff
can you kind of expand on what you mean
you mentioned that you're
what's the number one red flag
some success with these it seems like um
but I think from what I know
you know it's the Schwarzenegger family
on that topic of you know
from a bad one

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